Holiday Kick-Off

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Retail Activation; Christmas Tree Lighting Ceremony

Kicking off the holiday season at Santa Monica Place, we designed evening of entertainment that included Santa lighting the grand tree in center plaza. Working with 3^rd Street Promenade, we decided to hold dual lighting ceremonies so we could harness the public enthusiasm. Santa rode down the 3 block stretch of 3^rd Street lighting multiple trees and then at the end got out of the car and walked over to Santa Monica Place with his elves and took his seat on stage.

Holiday Kick-Off

Retail Activation; Christmas Tree Lighting Ceremony Kicking off the holiday season at Santa Monica Place, we designed evening of entertainment that included Santa lighting the grand tree in center plaza. Working with 3^rd Street Promenade, we decided to hold dual lighting ceremonies so we could harness the public enthusiasm. Santa rode down the 3 block stretch of 3^rd Street lighting multiple trees and then at the end got out of the car and walked over to Santa Monica Place with his elves and took his seat on stage.